Transactional Keyword: What It Is, How to Find and Use Them
Transactional keywords are the important thing behind conversions and sales. They represent the final step in the buyer's journey, where potential customers are ready to make a purchase or take a specific action.
This article takes an in-depth look at the importance of transactional keywords in SEO, delves into the buyer's journey, and outlines the purpose and scope of our exploration.
What Is A Transactional Keyword?
Transactional keywords are a specific category of keywords that signify a strong user intent to complete a transaction, typically involving a purchase or some form of specific action.
These keywords are vital for businesses looking to target users who are at the decision stage of the buyer's journey, where they are ready to take concrete steps, such as making a purchase or signing up for a service.
Characteristics of Transactional Keywords
There are some characteristics that differentiate transactional keywords from other types of keywords. Here are some of them:
- Intent to Act: Transactional keywords indicate that the user has a clear intent to take action. This could be making a purchase, signing up for a newsletter, requesting a quote, or any other activity that involves a transaction.
- Specificity: Transactional keywords are often specific and include terms like "buy," "order," "subscribe," "hire," or "request." They may also include brand or product names, further narrowing down the user's intent.
- High Commercial Value: These keywords are of high commercial value to businesses because they often lead to direct conversions or sales.
Examples of Transactional Keywords
To clarify which one is the transactional keyword, here are some of the examples:
- Buy iPhone 15 Pro Max
- Book a flight to Paris
- Sign up for a free trial
- Get a price quote for car insurance
- Order pizza online
- cmlabs pricing
- Register for the SEO class
Importance of Transactional Keywords
Transactional keywords play a significant role in SEO. By strategically incorporating these keywords into your content, product pages, and marketing efforts, you can effectively target users who are ready to take action. Here is a deeper explanation of it:
1. High Conversion Potential
Transactional keywords signify strong user intent to take specific actions, such as making a purchase, signing up for a service, or requesting a quote. Users searching with transactional intent are closer to the end of the buyer's journey, making them more likely to convert into customers.
As a result, these keywords can drive higher conversion rates, leading to increased sales or lead generation.
2. Targeting Ready-to-Act Users
Transactional keywords enable you to reach users who are actively seeking to complete a transaction. These users have already made decisions about what they want and are actively looking for a source to fulfill their needs. By targeting transactional keywords, you can connect with a motivated audience ready to take action.
3. Improved Relevance and User Experience
By aligning your content and SEO strategy with transactional keywords, you provide users with content that directly addresses their needs and intent. This results in a more relevant and user-friendly experience, increasing the likelihood of a positive outcome for both users and your business.
4. Optimized Advertising Campaigns
Transactional keywords are valuable for pay-per-click (PPC) advertising campaigns. Advertisers can bid on these keywords to target users who are closer to making a purchase.
This results in more efficient spending of advertising budgets and a higher return on investment (ROI).
How to Find Transactional Keywords
Now, after you understand the definition and importance of transactional keywords, here is how you can find them for your content:
1. Use Keyword Research Tool
The first step in finding the transactional keywords is by using a keyword research tool. You can use Sequence Stats Keyword Ideas to find and analyze your keywords.
Here, you will find valuable metrics data that can tell you the potential of keywords in the future. This way, you can leverage the content strategy you are doing.
First, input your seed keywords into the tool. You can input the transactional modifiers such as buy, pricelist, register, and so on. Then, the system will give you a long list of keyword ideas you can target.
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| Picture 1 - Keyword Ideas feature in Sequence Stats |
2. Take a Look at The Search Result
It's essential to examine the top-ranking results for that query as these top results can provide valuable clues about what users are looking for.
The composition of the search engine results page (SERP) can often reveal the likely intent behind a search query. Different types of content and features in the SERP can indicate whether a query is informational or transactional in nature.
If the SERP includes a featured snippet, along with guides, reviews, and other informative content, this suggests that the search term is likely an "informational query." Users are seeking knowledge or advice.
Conversely, if you observe a shopping carousel and the results predominantly consist of shopping categories and product pages, it indicates a "transactional query." Users are likely looking to make a purchase or engage in a specific action, such as buying a product.
That’s how you know which one is the transactional keyword.
Conclusion
In conclusion, understanding and effectively utilizing transactional keywords in your SEO strategy can significantly impact your online success. These keywords, characterized by their strong user intent to take action, represent a critical pathway to higher conversion rates and business growth.
To help you identify transactional keywords, it is important that you use Sequence Stats Keyword Ideas with numerous data available. To explore it, please register yourself and enjoy the free trial with a free balance!